
Now what girl wouldn’t want a set of these pealers !! (no pun intended)
Now coming into this unit as it is my second attempt, I am very nervous to prove to everyone and myself that I can do it. Many may look at this assessment and think there isn’t much work involved, however it’s the finer details that take the time. Like for me the area that takes time is finding the right background information and doing a very in-depth look into the annual reports. Anyway, let’s not waste any-more time.
The company I was given this time around is Atlas Pearls, a pealing/oyster company based above Australia in the Indonesian Islands. Atlas Pearl dates to 1993, however the company wasn’t well known until 1998 when a small team of pioneers relocate the farming infrastructure and oysters to Raja Ampat, West Papua. After 25 years of operation Atlas Pearls employs more than 900 employees and are very proud of their diversity in culture, language and religion which is led by a very passionate team.
As Atlas Pearls harvesters pearls and oysters the company is defined between two industries, consumer products as well as agricultural producers. With Atlas Pearls being defined in two industries there are many challenges and opportunities that apposed the company. At present Atlas Pearls as an agricultural business faces some environmental upsets. It has been noted by many researches keeping a sustainable industry is key to continuing operation. Australian Pearler Micheal Bracher who oversees the operations at Paspaley’s Creation says without sustainability the pearl industry will be nonviable. It has also been reported that other environmental challenges include climate change, overfishing and unregulated coastal developments. However, though a consumer industry point of view there is much growth in the global pearl industry which has the following contributing factors: influence of celebrities, the changing consumer perception, the growth in casual office environments and the growth of computer aided technology.
However, focusing back on Atlas Pearls operations over the last few years shows a 5-year decline, with an 88% profit drop and only a 14% overall profit increase to counter. As you would be able to imagine Atlas Pearls in currently not profitable with a revenue growth of only 1.9% per year over the last 5 years. Investors have totalled a loss of 47% towards their market gain of approximately 20%.
By now I’m ready for a nap yet I must keep typing who knew. Below are my attachments of KCQ’s on Atlas Pearls annual reports, step 4 and step 5.

